A desire to make a difference

We want to make a difference for entrepreneurs and small businesses in the developing world – a big difference. Rubyx was founded the day we decided that in order to make that difference, we couldn’t just continue with business as usual. We had to start a whole new company, with a whole new approach.

With the accelerated digital transformation and rise of digital platforms, the promise of embedded lending and API-led product growth, today we want to reach as many entrepreneurs as possible by facilitating partnerships between digital platforms and financial institutions. Together, we’re going to make a big difference.